October 1998
CA - AZ - UT - The Moon - Raising Cane’s - ∞
HELLO THERE
HOW YOU DOIN’? I’M PARKER.
Born in California. Moved to Arizona at 9 when my parents divorced. My dad died of cancer when I was 11.
Boo hoo, I know. But stay with me.I grew up fast, mostly around imperfect examples of what it means to be a man, raised by a single mom who gave everything she had.
Somewhere along the way, I realized I was half-decent at solving problems.
That's not a coincidence. It's the whole point.
I'm a wild overthinker.
For most of my life I thought this was a liability. Turns out it's exactly what makes me good at finding the truths that brands and their audiences don't know how to articulate yet.
For most of my life I thought this was a liability. Turns out it's exactly what makes me good at finding the truths that brands and their audiences don't know how to articulate yet.
I'm still figuring out how I'll turn out. But I'm confident in the direction and I'm genuinely excited to see what comes next.
WHY I THINK LIKE A STRATEGIST
Any struggle, for a person or a brand, treated with the right perspective becomes an opportunity. I didn't learn that from a book. I learned it from living it.
I'm an overthinker by nature, which means I've already considered the angles you haven't asked about yet.
As an advertising strategist, I look at a hard situation, I refuse to accept that there isn't a solution, and I get to work.
The destination always looks better than the journey to it. But I've learned not to skip the journey, because that's where the insight lives.